A New Chapter Rooted in Community
In downtown Alexander City, a new shopping destination has quickly become a local favorite. Bailey’s, founded by Kimmy Thompson, represents both a personal reinvention and a heartfelt contribution to the community. After years of working in healthcare, Kimmy decided it was time for a change. The pandemic had left many professionals, including her, seeking new ways to serve others while following personal passions. Her solution: open a boutique that reflects her love of fashion and her faith in community connection.
The name “Bailey’s” carries deep meaning. It’s Kimmy’s maiden name, chosen intentionally to honor her family heritage. This simple, personal touch has resonated with customers, grounding the boutique in authenticity and belonging.
Filling a Market Gap and Revitalizing Main Street
Alexander City’s downtown area has been steadily regaining energy, and Bailey’s is helping to accelerate that momentum. Kimmy noticed that while Lake Martin residents had options for dining and services, local retail—especially stylish, everyday clothing—was lacking. Bailey’s fills that gap with trendy basics, comfortable athleisure, and versatile apparel for all ages.
Her mission extends beyond commerce. Bailey’s is part of a broader effort to bring life back to Main Street, inviting more people to shop locally and experience the charm of downtown.
A Warm Welcome from the Community
From the start, Bailey’s enjoyed strong support from local residents. The store’s setup went smoothly thanks to a helpful landlord, a quick business setup, and an organized buying trip to “market” in Atlanta. When the doors opened for a soft launch, the turnout was far beyond expectations—Kimmy describes it as feeling “like a Black Friday.” The early success confirmed that the store’s mix of apparel and accessories was exactly what customers were looking for.
Engaging Shoppers with Creativity
As Bailey’s prepares for its official ribbon cutting on October 24th, excitement continues to grow. The combination of family roots, community focus, and genuine enthusiasm for helping customers look and feel their best has already made Bailey’s a standout addition to the Lake Martin retail scene.
Bailey’s grand opening promotion, the “Gold Pumpkin” discount, will set the tone for a fun and interactive shopping experience. Customers select spray-painted pumpkins that reveal discounts of 10%, 15%, or 20% at checkout. This DIY concept reflects both Kimmy’s resourcefulness and her enthusiasm for creating a welcoming, memorable retail atmosphere. Kimmy is always looking for fun ways to promote the business and engage customers.
Style for Every Generation
Bailey’s offers something for everyone—from middle schoolers to retirees. The store features clothing in sizes XS through XL, as well as jewelry, shoes, and handbags. Purses, in particular, have been top sellers. The assortment blends fashionable pieces with practical everyday wear, appealing to a wide customer base around Lake Martin.
Staying Trend-Forward and Locally Focused
To keep the selection current, Kimmy attends regional market events, focusing her buying trips to stay efficient and trend-aware. Early bestsellers have already led to reorders, a strong indicator that Bailey’s product mix is resonating with customers. Current trends on display include sheer tops, wide-leg jeans, and western-inspired boots—styles that pair perfectly with the boutique’s laid-back, Southern aesthetic.
Faith, Confidence, and Connection
Beyond fashion, Bailey’s has a deeper mission. Kimmy emphasizes helping women feel confident, beautiful, and seen. She often takes time to listen to customers, pray with them, and share encouragement. The boutique’s atmosphere is warm and inclusive—more than just a store, it’s a place where people connect.
A Customer Story That Says It All
One early experience highlights Bailey’s spirit of service. A young woman from the Dadeville area needed a specific top for her school’s homecoming week. After a quick restock, Bailey’s had exactly what she was looking for upon her return. That responsiveness—and genuine care for each customer’s needs—has become the boutique’s hallmark.
Marketing with Heart and Simplicity
Word-of-mouth has been key to Bailey’s early success, supported by an active Facebook presence and participation in local community groups. Kimmy is beginning to explore short product videos to reach younger audiences, recognizing that video storytelling is an increasingly powerful way to connect with shoppers.
Building a Personal, Memorable Experience
Bailey’s is owner-operated, with occasional help from Kimmy’s niece. The store’s hours are Tuesday through Friday, 10:00 to 5:30, and closed on Mondays. Inside, customers are greeted by large, five-foot posters featuring real Bailey’s customers—a distinctive touch that celebrates the community and adds warmth to the boutique’s design.
Make plans to visit Bailey’s today for fun and fashion in the Lake Martin area!
