A Professional Journey Rooted in Experience
When Shay Rogers opened Shay Aesthetics & Wellness in downtown Alexander City in 2017, she brought more than 20 years of experience in aesthetics and dermatology. Before launching her own business, she spent 6 years working alongside a local dermatologist, gaining invaluable clinical experience and honing her expertise in skincare and medical aesthetics. Her career began in the beauty industry as a cosmetology professional before transitioning into dermatology, where her passion for skin health and aesthetics took shape
Professional Expertise and Board Certifications
As a certified medical esthetician, Shay holds multiple board certifications in lasers, cosmetic tattooing, customized facials, chemical peels, and leg vein treatments. She also performs injectable consultations, partnering with a licensed physician who administers injectables in full compliance with Alabama law. From the first day of operation, Shay’s practice has maintained a commitment to regulatory integrity, patient safety, and exceptional results.
Expansion Into Wellness and Advanced Therapies
In 2020, Shay expanded her business beyond aesthetics to include advanced wellness treatments, leading to the rebrand from Shay Donna Aesthetics to Shay Aesthetics & Wellness. This evolution was inspired by both personal and professional experiences—especially her husband’s recovery from a severe case of COVID-19 using hyperbaric oxygen therapy. Today, her wellness services include a mild hyperbaric chamber, infrared sauna, light therapy, IV hydration, methylene blue, peptides, and IV ozone treatments.
Unique Offerings and Market Leadership
When Shay opened her doors, no other business in Alexander City offered medical-grade aesthetics or wellness treatments locally. Clients previously traveled to Auburn or Birmingham for comparable services. Even as new competitors have emerged in some areas over the last several years, Shay Aesthetics & Wellness remains unique. It is the only facility in Tallapoosa County offering mild hyperbaric therapy, IV ozone, and methylene blue treatments. This exclusivity
A Mission Centered on the Client
Shay’s mission is to help clients feel comfortable and confident in their own skin. Each consultation begins with listening—understanding what bothers the client and developing a plan that aligns with their goals. Whether the concern is acne, aging skin, or chronic fatigue, the practice takes a holistic approach, combining aesthetics and wellness to support both appearance and well-being
Building a Business From the Ground Up
Shay started her business with no loans and a minimalist setup. She focused on performing enough facials and treatments each month to cover rent, reinvesting profits to gradually expand her offerings. Two years later, she purchased her first laser device under a lease, marking a key milestone in growth. Revenue has steadily increased each year since, driven by repeat clients, strong word of mouth, and expanded services.
Understanding Hyperbaric Therapy and Its Benefits
A core component of Shay’s wellness program is mild hyperbaric oxygen therapy, which operates at 1.3 atmospheres—equivalent to about 10 to 15 feet below the surface. The chamber delivers 100% medical-grade oxygen, compared to the 21% we normally breathe, enhancing cell repair, immune function, and tissue healing. Clients range from those managing autoimmune conditions like lupus or rheumatoid arthritis to individuals recovering from respiratory issues or seeking anti-aging benefits.
Community Engagement and Giving Back
Shay is deeply invested in her local community. She donates facials, laser treatments, and Botox sessions to charitable organizations such as Kiwanis and United Way, as well as to downtown auctions in Alexander City and Dadeville. She also participates in local luncheons and educational talks for groups such as garden clubs, book clubs, and residents of The Ridge community. Her open-door policy and weekday schedule make her practice accessible while maintaining a personal touch.
Empowering Results and Transformative Care
Client stories speak volumes about the impact of Shay’s work. High school seniors have regained confidence through clear skin before graduation photos, and individuals struggling with chronic conditions have experienced renewed energy and vitality through wellness treatments. Shay’s blend of compassion, experience, and innovation creates a truly transformative environment for clients across all ages.
A Trusted Name in Aesthetics and Wellness at Lake Martin
Today, Shay Aesthetics & Wellness continues to stand out as a destination for those seeking both rejuvenation and recovery. From aesthetic treatments like facials and laser therapy to advanced wellness options such as hyperbaric oxygen and IV therapy, Shay Rogers delivers results rooted in science, compassion, and community care. Her practice embodies the Lake Martin lifestyle—balanced, health-conscious, and deeply connected to local well-being.
